What is colorism?
Colorism is a form of prejudice or discrimination in which people who are usually members of the same race are treated differently based on social implications which come with the cultural meanings which are attached to skin color.
Colorism is a bigger issue for women than men because of the relationship with beauty. The relationship encourages competition because lighter skin is often considered more beautiful.

Regardless of the prejudice degree — many people are suffering the color of their skin, rather than feel proud of it.
Most recently, reverse racism has also gotten the media attention. Whites, who have been historically privileged, feel left out when society is trying to level the field for minority groups. However, many social activists challenge this notion.
Color Blinded, not Color Blind
What we don’t know we don’t know, gets us into trouble.
Your biases are not evident to you. However, your blind spots are always visible to others, as I wrote here. Awareness is important but is not enough.

We are all human with equal rights and unlimited potential in life. Why can’t it be simple for us to accept that of each other?
Trying to end racism once and for all can seem like an insurmountable problem, but that doesn’t mean we can’t start.
What we can do is learn to be more accepting of different races, rather than pointing out the difference in one another or try and change it. We need to emphasize that Skin doesn’t depict ethics.

Our campaign is about the color insecurity of many people first of all for you to be able to accept the the true meaning of differences of one other you have to accept the real you because sometimes you are the big reason why some people discriminate your personality or your color many people tend to discriminate you because you allow them to do it that’s why you have to love your self to protect them from hurting you you have to tell them that you love what color you my have and you don’t really care what they think about your complexion
Our purpose
To help others overcome their insecurity about their color in complexion.

